Message from Management

Becoming an Advanced Daily Healthcare Company

Itsuo Hama Representative Director, Chairman of the Board of Directors /  Masazumi Kikukawa Representative Director, President and Executive Officer

(Left) Itsuo Hama
(Right) Masazumi Kikukawa

Since its founding in 1891, Lion has helped consumers enjoy healthy, comfortable living through the provision of products while engaging in educational activities and communication aimed at creating better lifestyle habits.

In recent years, the environment surrounding Lion has undergone immense changes, such as the emergence of advanced digitally linked products and services. These changes require us to further evolve our business activities. At the same time, operating from a long-term perspective that includes environment, social and governance (EDG) considerations and the achievement of the Sustainable Development Goals (SDGs) is crucial.

Given these social conditions, we at the Lion Group have adopted “Becoming an advanced daily healthcare company” as our management vision for 2030, thus clearly signaling both internally and externally our vision for Lion and our commitment contributing to the creation of a sustainable world. As part of efforts to achieve this vision, in 2018 we established the LION Value Evolution Plan (LIVE Plan), a three-year medium-term management plan.

Furthermore, we have designated the realization of healthy minds and bodies for all as Lion’s purpose. To this end, we are creating customer experience-based value in the areas of health, comfort and cleanliness in order to “ReDesign” everyday rituals to be more natural, easy and enjoyable.

Leveraging our wide-ranging health care insight and marketing and R&D capabilities based on consumer perspectives—a strength of Lion—we will work on a variety of fronts, including mental and physical health and the environment, to contribute to the realization of longer healthy life expectancy, everyday well-being and environmental sustainability.

Itsuo Hama
Representative Director,
Chairman of the Board of Directors

Masazumi Kikukawa
Representative Director,
President and Executive Officer

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